Using beautiful turns of phrase

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If the text is full of complex sentences with a large number of adjectives, it is difficult to read. Imagine that you are a reader and you need to find the essence of a commercial offer among complex verbal constructions.

A popular meme from the 80s vividly illustrates this effect:

“From the point of view of banal erudition, every interior designers service email list sane individual who theoretically modifies scientific abstraction cannot ignore the tendency of paradoxical illusions…”

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Checklist: How to Achieve Your Goals in Negotiations with Clients
By the end of reading such a phrase, a person has already forgotten what was said at the beginning. The essence is lost. Therefore, often the study of such a sentence is completed as soon as it has begun, and it is no longer remembered.

Example:

The text should be concise

The text should be concise and clearly reflect the essence of the proposal. Long constructions are best broken down into several simple ones.

Try to convince the reader that it is profitable to cooperate with you. Do not practice the epistolary genre.


3 More Mistakes That Prevent You from Writing a Good Business Proposal for Cooperation
Complex syntactic forms.

To formulate a CP, it is not necessary to come up with correct phrases with a complete meaning. Short sentences, the thought of which is not finished, are much more effective. The use of interjections has a positive effect. The text must be lively.

Excessive brevity.

Many people believe that a cooperation proposal should fit on one page. However, this is a stereotype. Following it may not lead to the desired result. For a commercial proposal to be successful, forget about the recommended letter lengths, especially if there is something interesting to tell. There are many examples of such proposals. At the same time, they are rich in content and attractiveness.

It's the same for everyone.

Do not send the same letter to several recipients, forgetting about the importance of an individual approach. The weight of such an offer is lost, and it may remain unrealized. A person who is a potential partner should have the feeling that the offer was made specifically for him. In this case, he will be flattered and more likely to respond.