More than 50 attendees met yesterday at Campus Madrid, in a new edition of Madrid HUG, to learn how to successfully implement Lead Nurturing in B2B.
“Today I will help you identify where you are in your Lead Nurturing process in your company, take the 'next steps' in the 'best practices' plan and I will give you ideas and advice to help you improve in this process.” That was the strong way in which a new edition of Madrid HUG began yesterday , one of the HubSpot meetings that are held in different cities around the world several times a year, and which on this occasion was titled “Lead Nurturing in B2B: everything you need to know” .
Tyler Haire , Scalability Manager at We Are Marketing , spoke about “Lead Nurturing in B2B: Strategies for beginners and professionals to optimize each of their leads”.
The event brought together more than 50 marketers, business owners and other professionals interested in learning tips, tricks and ways to optimize their Inbound Marketing practices, improve their marketing strategy, sell more and build customer loyalty.
“The basis of Lead Nurturing is to segment your contacts well,” explained Tyler Haire. In this regard, Haire recommended that attendees be aware of whether their company met one or more of these portugal phone number datac requirements: Not having buyer personas, having gone more than 12 months without reviewing or editing buyer personas, having more than 10% of contacts without an assigned buyer persona , or if the contact/buyer persona segments only have information on gender, age, and vocation. “Buyer persona profiles are the centerpiece of the entire Inbound Marketing strategy,” he said.
Tyler Haire in Madrid HUG
Haire spoke about the importance of contact segmentation , how to analyze buyer personas, and how to realize that the time has come to create new ideal buyer profiles.
Regarding best practices , the Scalability Manager of We Are Marketing said that companies need to “interview their clients and lost opportunities to understand the 'whys' of their situation. It is very likely that you think about your company differently than they do,” he said. “The objective of a buyer's journey map is to know what challenges the buyer would have in working with any supplier,” he added.
Haire also talked about the importance of content mapping, as well as the different ways to create personalized strategies. “If one of your leads interacts with a piece of content from the TOFU or MOFU, use related content from the next stages of the buyer's journey to help them continue through the process,” he said.
In summary, Tyler Haire concluded: “You can't implement a lead nurturing strategy without fully understanding buyer personas and their buyer's journey.”