Google considers user experience

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Why is SEO cannibalization harmful? Why is SEO cannibalization harmful? SEO cannibalization can negatively affect your SEO strategy and the performance of your website. Authority When multiple URLs compete for the same keyword, the authority that search engines assign to those pages is divided among them, so that any of them may not rank well . Instead of having one well-positioned page with good domain authority, you will have several pages that do not reach their full potential in the results pages of your favorite search engine. Additionally, it can be difficult for search engines to determine which URL is most relevant for a keyword.


User Experience We are at a time when to be essential rich people database for ranking your website. SEO cannibalization can negatively affect user experience , since if a search is performed and several results are displayed, the user probably won't know which option is the best, which can lead to an increase in the bounce rate. Opportunities By positioning several URLs for the same keyword you will be losing opportunities, since you are allocating a series of resources to do so instead of allocating them to cover a greater number of keywords . How to identify SEO cannibalization Identifying the problem is the first step to solving it .


There are many tools that you can use to detect if your website has a cannibalization problem. Search Console As we have mentioned in other articles, Google Search Console is a free tool from Google that can help you identify this problem. We suggest you review your search queries and see if more than one URL is appearing for the same keywords . Content audit Conduct a content audit of your website and identify pages that are optimized for the same keywords . Review titles, meta descriptions, and page content to detect cannibalization. SEO Tools There are plenty of tools like SEMrush, Ahrefs, and Moz that can provide you with insights into this matter.