Sales Script: Why Use It, Examples, and How to Do It

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Check out this article for the main reasons to use a sales script in your prospecting process, as well as see examples and learn how to create an assertive sales script to increase your conversion rate and earn more.
By Thiago Reis
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“Using a sales script dehumanizes and roboticizes sales service.”

“A sales script doesn’t allow the salesperson to listen to the prospects .”

If you work in sales, especially in B2B and inside sales , we are uk number dataset that you have heard some of the objections above.

The main argument of “anti-script” salespeople and managers is that using a script to sell makes the sales process monotonous and robotic.

What they don't know, however, is that using a sales script to guide – and not to be read and strictly followed – sales service is capable of making your sales replicable and scalable, increasing your conversion rate and your revenue .

That's why, in this article, we'll show you that having a human and personalized sales process and using a sales script are not mutually exclusive . Here, you'll see the main reasons to use a sales script, examples and how to create one for your company.

Happy reading!

Index
What is a sales script?
Why use a sales script?
How to make a sales script?
Sales Script Examples
Conclusion
What is a sales script?
A sales script is a script used to guide a conversation between a salesperson and a lead . It is used to help the sales team stay on track during a call, message, email, or meeting and to ensure that all important information is communicated to and extracted from the prospect .

A sales script usually starts with an opening, which is the first impression the salesperson gives to the prospect . This is followed by a presentation of the product or service and how it can benefit the lead, which in turn is followed by questions to identify the prospect’s pain points and needs and how your solution can help solve them.

The next step includes a CTA ( Call-to-Action ) or an offer, which serves to create a commitment to move on to the next phase or present a proposal. In the latter case, most likely, before moving on to closing , the salesperson will still need to respond to the customer's objections, which should also be included in the sales script.

In summary, the steps of a sales script are:

Opening;
Presentation;
Questions;
CTA/offer;
Response to objections;
Closing.


It is important to note that there is no universal standard for a sales script . This is because it must be adapted according to the different factors of your company, such as the length of the sales cycle , type of purchase journey , average ticket value , business model , market niche , etc.