Using informational and transactional queries together

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Another common mistake in working with the semantic core is promoting one web page simultaneously using commercial and informational keywords (“microphone for computer cost” – commercial and “microphone for computer” – informational).

The downside of this approach:

Ranking of informational and commercial fronk oil email list transactional queries is carried out taking into account various factors, often contradicting each other. Therefore, a web page can be included in the search results only for one of these types of keys.

How to avoid mistakes?

Properly group search phrases by page type in the search results from the very beginning. Separate commercial and informational keywords into different pages and optimize them according to the search results.

Using informational and transactional queries together

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It is not always possible to determine which group a specific key belongs to (for the word “smartphone”, the results are informational, and for the meaning “smartphones”, they are commercial).

To check the possibility of promoting keys on one page, compare those in the top for them. The answer will be positive if they are the same in the Top 10 for both search phrases.

Useful recommendations for forming the semantic core of an Internet site:

Group transactional queries by page types in the search results so that informational and commercial keys lead to different pages.

When selecting phrases, exclude options that are incorrect from the point of view of the rules of the Russian language (“cost of hairdresser coloring”, “roses bouquets delivery Vladivostok”, etc.).

When creating a semantic core, take into account the specifics of the site resource, its subject matter, the presence of certain functional elements and content.

Consider the existing ranking of the resource by keywords: deleting or changing meta tags and texts can reduce the number of transitions. And this will negatively affect the position in the search results.

Each individual page should be developed taking into account the general semantic core, which includes both the keywords themselves and their synonyms.

Avoid using common keywords. They increase the likelihood of non-target clients visiting the site, so the effectiveness of its promotion will be low.

Always consider the real transactional queries of visitors. Artificial semantics can result in "dummy keys" that lead to a lack of traffic from search engines.

These tips will allow you to use the semantic core as a powerful tool for effective resource promotion and get a larger volume of targeted traffic.