Real Data

By using a DWH effectively, you can realize marketing based on "more data related to customers." The more contact points a company has with customers, such as through e-commerce, stores, and various services, the more effective a DWH will be in its CRM activities. Download the examples of companies ...

With such an environment, there is no need to access databases from separate systems for each purpose. It is possible to streamline and simplify data collection. If you want to grasp the company-wide situation or perform comprehensive analysis, introducing a DWH (data warehouse) will allow you to ...

<r>Although linking various applications increases convenience, there is an undeniable risk that linking them will create new security holes. However, by utilizing APIs provided by services that already have a high level of reliability, it is possible to expand services and improve convenience while ...

In particular, LINE messaging for abandoned carts has been highly effective, and measures based on customer purchasing behavior have proved successful. "Synergy!" allows you to choose the features you need and subscribe to them, so you can use it for email campaigns only or LINE campaigns only. On ...

In many cases, data collected/converted (integrated) by the CDP is linked to the CRM "system" to create a framework for improving customer experience and implementing personalized measures (≒ CRM as a policy/activity) in order to increase LTV. Example of system integrationExample of system ...

Also, since you can have one-to-one conversations like with a close friend, it is easier for people to feel closer to you. For example, if you send out information about room availability and limited coupons to customers who regularly use your hotel, based on the timing of their past visits, it may ...

Create a survey 2. Send out a survey Surveys also require "devising ways to gather many high-quality responses" Send messages to segments based on customer information in the CRM system Offer benefits to respondents, such as "We'll give you a coupon if you answer!" Design the number of questions and ...

If you think of students as customers, the CRM methodology used by private companies is also very effective in the education industry, such as universities, in terms of nurturing potential customers and turning them into customers. This is an article that should be read by anyone who wants to ...

Rather, they may value the convenience of being able to easily make a purchase at a nearby store. In this way, adding area information to the indicators makes it possible to conduct a more multifaceted analysis. Why not start by managing the customer data you want to analyze? Why not start by ...

Choosing a way to find ambassadors and determining their level of attachment to your company or brand is not an easy task. When a company selects its ambassadors, it is necessary to set certification criteria and conduct screening. If the certification criteria and screening method are unclear, it ...