Real Data

The topic may not be new to companies. However, everything indicates that the resource will gain improvements and more space among digital marketing trends for 2021 and beyond.

Chatbots are proving to be extremely useful in delivering better customer experiences . At the same time, they bring ...

Ensuring that the digital content on each page is as specific and well-crafted as possible is essential. But what should be considered then?

See some examples below:

The name of the HTML file must be understandable. It must also contain a keyword;
The title tag should be short (5 to 10 words). It ...

A great place to look for inspiration for your buyer persona is your audience. After all, your company probably has a similar type of customer. The one who always repurchases your product and talks about it to colleagues in the market?

Are there any overlapping characteristics in the types of ...

Discover why Inbound Marketing will put your company ahead of the competition with low-cost, high-profitability strategies.
Last year, investments in Inbound Marketing and digital advertising totaled R$32.4 billion – a growth of 7% compared to the previous period .

But there are still many ...

This way, your teams don’t mix messages or confuse potential customers with out-of-context content.

Because both marketing and sales must work in complete cohesion, preferably with the support of sales enablement software .

Ideally, your sales and marketing teams will collaborate and work more and ...

A mere 5% increase in customer retention can increase your revenue by 25-95%. In other words, even the smallest improvement in customer retention can translate into a substantial positive impact on your ROI .

Loyal customers often become brand ambassadors and are more likely to refer their contacts ...

When we talk about B2B customers, we can highlight four major categories of pain points to be aware of:

Financial weaknesses : money-related issues. Example: “We generate a ton of revenue, but our profit margin is still very low.”
Productivity pain points : These are concerns about the productivity ...

Was your company planning to unveil or showcase a new product at an upcoming event? You can still keep those plans. In fact, COVID-19 is strengthening digital strategies like these.

After all, digital tools can help your company provide your audience with a virtual view of the product or even a ...

According to MarketingProfs , companies with aligned sales and marketing departments can generate 208% more revenue from marketing.

The big lesson is that companies should not just think about generating leads. The focus should be on effective lead generation.

In turn, sales teams should share ...

Does your company currently have a digital marketing team ? After all, among the main goals of every company, selling more and standing out from the competition are always in the top 5.

To achieve this, more and more organizations are working on effective digital marketing tactics .

However, it is ...